Barnängen Lagomhouse campaign
Client: Henkel, Barnängen│Agency: Clair&Curtis Communication│Year: 2019
Lagom (pronounced [ˈlɑ̂ːɡɔm] ) is a Swedish word meaning "just the right amount" or "not too much, not too little". ─ wikipedia
Since the smartphone is easily accessible for many people and the internet coverage is getting better, people spend more and more time in the digital world. Based on the Nielsen Company’s research, the average U.S. adult spends around 11 hours every day listening, watching, reading, or interacting with media. This constant connection and heavy device use can affect our life very stressfully like it can disrupt sleep and also can make a feel like we’re missing out furthermore it can link to mental health concerns. So, there are many reasons why is it important to give up our mobile phones or other devices and have a digital detox.
The lagomhouse campaign was focusing on this problem and tried to draw media and people’s attention to the importance of quality self-time, closeness to nature, and digital detox, by building a unique branded wooden house in a botanical garden, near the capital. Influencers and lucky winners of a giveaway could spend a weekend in this lagomhouse.
My task was cooperating with the key visuals and designing the print and social media materials. I created several POS tools, press release appearances, newspaper ads, blogger boxes, leaflets, greeting cards, and Facebook and Instagram posts for the campaign.
